FAQ on the Proposed Music Festival at Overland Golf Course
Below, find some frequently asked questions from previous meetings regarding the proposed music festival at Overland Golf Course. This FAQ was compiled based on notes taken from meetings with the surrounding community, golfers and the Overland Park Neighborhood Association.
Remember, tonight (Tuesday, March 14th) is the next public meeting on this issue. Get the details for the meeting here.
Q: What type of festival would this be?
The proposed event would be a 3-day outdoor music festival hosting musicians from a variety of genres and focused on attracting music fans of all ages, including kids, families and adults. Although modeled after the Outside Lands Festival in San Francisco and New Orleans’ Jazz and Heritage Festival, the proposed family-oriented festival at Overland Golf Course would focus on the arts, food and culture of Denver. The festival would have multiple stages and could attract anywhere from 30,000 – 60,000 people per day.
Q: If the proposed music festival moves forward, when would it happen and how often?
The proposed festival would be an annual event with the inaugural festival in the Fall (September) of 2018. We anticipate it would be a five-year contract which the City would then re-evaluate after the contract term is over.
Q: What would the hours of the festival be?
These details are not yet finalized, however the festival would likely be held on a Friday, Saturday, and Sunday, starting at around Noon each day and ending at 10pm.
Q: What type of musicians will the festival bring? Will local professional musicians and artists be included in the festival?
The festival would be a blend of music genres, world-renowned artists and local talent. Festivals organized by AEG/Superfly in the past have included artists such as Lourd, Radiohead and Lionel Richie. AEG/Superfly has a commitment to local music presence and will have a dedicated local music stage. The success of the festival is based on its ability to reflect the local culture, which means incorporating local talent. AEG/Superfly plans to conduct significant outreach to the local musician community, work with the Science & Cultural Facilities District (SCFD), Denver Arts and Venues, and a committee of art supporters and neighbors to look at various ways to include local artists.
Q: Is this a camping festival?
No, the proposed festival would end each evening. No camping will be allowed.
Q: If it takes a few years to generate profit, will that impact the revenue the City sees?
Revenue to the City will not be based upon the promoter’s profits. There will be core revenue the City will receive regardless of ticket sales. However, there will be revenue tied to attendance, so as ticket sales increase, the revenue to the City increases.
Q: Have ticket prices been determined?
No, however, there will be multiple levels of pricing ranging from VIP experience, general admission experiences, and daily experiences. Attendees will have access to numerous musical acts that will provide value to the attendees as compared to the cost of attending a single concert.
Q: How will the festival manage parking?
Neighborhood parking will be prohibited at this festival and will be part of the ingress and egress plan for festival attendees. The festival will be promoted as a non-car festival and attendees must plan accordingly. AEG/Superfly will be required to provide a transportation and parking plan which will include emphasis on RTD usage; dedicated Uber &Lyft drop-off/ pick up locations; shuttles; bike sharing program; etc. We will commit on addressing this in contract between the parties.
Parties are anticipating establishing a 24-hour hotline for the neighborhood to communicate about parking and other possible impacts.
Q: How are neighborhood impacts being considered?
AEG/Superfly will work closely with the City and with RNOs to address possible impact such as parking, safety, noise and cleanliness. Contract guidelines will include requirements and operational strategies such as:
- Setting-up a 24-hour hotline to tow cars that adversely impact the neighborhood
- Regularly scheduled neighborhood clean-ups to occur throughout the festival
- Adherence to the noise ordinances, which will be monitored by the Department of Environmental Health
- Dedicated ingress & egress paths for festival attendees that draw crowds away from the neighborhood and to designated shuttle/ shared ride pick up locations
Q: What safety measures will be included?
Safety is vital for measuring the success of the potential festival for both festival goers and the neighbors. Safety measures and a Denver Police Department approved emergency plan will be required as part of the contract guidelines. AEG/Superfly use high security technology such as entrance metal detectors and wands in addition to an RFID band that allows festival organizers to track attendees throughout the event. For example, if attendees are flowing towards just one entrance, staff can be deployed immediately to encourage other entrances if needed. Surveillance systems, a unified command center and communications systems including security and safety teams will be included in the contract guidelines.
Q: Why was Overland Golf Course chosen as the host site over other parks or venues?
Today’s live music audiences are attracted to open air and park-like festivals. The Overland Golf Course topography naturally allows for headliner and smaller stages within a park-like setting. Few options were large enough to support this layout. Overland Golf Course’s location which is close to mass transit and pedestrian paths was ideal in part because it’s bordered on 3 sides by streets and a park and only on one side by a neighborhood.
Q: How long would the Overland Golf Course be closed?
The golf course would need to be closed for a period of 4 – 6 weeks. This amount of time allows for set up, to properly fence and protect areas and then allow time for clean-up and turf renovation.
Q: What precautions are being taken to minimize the impact to the golf course?
Protecting the golf course is pivotal for this event. Denver Golf staff will designate areas to be fenced off to protect sensitive areas such as natural areas, wildlife habitats, greens, tee boxes, vegetation and trees. In addition, mats and equipment specifically designed to minimize turf damage will be utilized throughout the site.
Q: What assurances would there be that the course would be restored even if the proposed festival comes up short financially?
The contract with AEG/Superfly include provisions that AEG/Superfly obtain bonds and insurance to cover this requirement.
Q: If the proposed festival takes place and is successful, will Overland Golf Course host other festivals?
No, the Golf Course is and always will be a Golf Course first and foremost. More than one festival at the course would not be feasible.
Q: What will Overland golfers do when it is closed?
Golf course use drops off significantly after Labor Day yet we know there are still many golfers that enjoy playing in September. During the 4-6 weeks that Overland Golf Course may be closed Denver Golf can accommodate play at other City golf courses and provide possible discounts for non-peak times to frequent Overland golfers to offset the inconvenience of Overland’s potential closure. After the festival, Denver Golf will explore various incentives to bring golfers back to Overland Golf Course.
Q: How will AEG/Superfly and the City minimize the environmental impact?
The City and AEG/Superfly recognize the importance of protecting the natural habitat of the wildlife in and around the golf course. A study of the effects on the wildlife can be part of the contract guidelines to ensure there are no harmful effects. AEG/Superfly festival Bonaroo is one of the most environmentally responsible festivals in the country and one which this festival will emulate.
Q: What are the economic benefits of having this festival (To the city, surrounding neighborhood and Overland Golf Course)?
The regional economic impact of a music festival of this scale is estimated to be over $60 million based upon the results seen in other cities. A great deal of this impact will benefit Denver business as well as the City itself through various taxes such as lodging and sales tax.
The economic benefit to Overland Golf Course will reslut from monies received directly from the promoter. These monies would likely include reimbursing the Golf Enterprise fund for revenue lost during the course closure and the full resoration of the colf course. The revenue from the proposed festival would be used to address deferred maintenance and needed capital improvements first at Overland Golf Course and then at other Denver golf courses.
The economic benefit to the surrounding neighborhood will result from the allocation of FDA (Seat) tax revenue that is generated by the festival. A collaboration between Councilman Clark, the neighborhood, and City staff will determine how these funds will be spent after the City complies with legal obligations
In addition, local non-profits and Registered Neighborhood Organizations (RNOs) are encouraged to volunteer to staff booths and other jobs during the festival in order to earn funds for their organization. In San Francisco, over 4 million dollars (in the 9 years there) have gone to local nonprofits.
The festival will also support local musical groups, local restaurants and generate local jobs through a job fair. AEG/Superfly is committed to hiring local community members, city applicants and regional applicants in that order.
Q: If AEG/Superfly do not meet their contractual commitments, are we required to host it for the full 5 years?
No contract has been negotiated yet on this, but typically city contracts include remedies for breach, which can include termination of a contract.
Q: How far along in contract negotiations are you?
The City and AEG/Superfly have discussed basic terms thus far. Formal contract negotiations have not begun.
Q: When and how is a decision being made?
Denver is one of two cities currently being considered to host the possible music festival. We are planning on a decision being made in late spring 2017. No decisions have been made at this point and community engagement regarding benefits and risks are informing this decision. Mitigation of community concerns regarding possible negative impacts will be included in our contractual guidelines. Contract negotiations will begin if Denver is selected and once community input has been weighed in favor of the possible festival. The contract will need approval from City Council and community members are invited to continue providing input throughout this process.